|  The
ability to properly target user interest is dependant on the
richness of the data in the user profile available to the
marketer for segmentation.
Prior to UserTrends, email marketers were only capable of
targeting users based on click-through data, one time registration
data and demographics when available.
Now, rich website behavioral data collected by UserTrends
enhances and builds the user profile and is efficiently combined
with recency, frequency, demographics and registration interest
to increase marketers ability to deliver the right message
to the right person at the right time.
Unlike standard email platforms that are primarily dependent
on click-through data or limited registration data for the
basis of user targeting, UserTrends advanced solutions present
the marketer with tools that collect the richest user behavioral
data for the most advanced user interest targeting solution
available.
UserTrends collects rich website behavioral data without
cookies, website modification or page tags. No other solution
offers the marketer the ease of use and the level of automation
to collect user clickstream data in combination with click
trough data, registration data, demographic data and recency
and frequency data. UserTrends marketer friendly mapping tools
help translate user behavior into product and user interest
categories for the easiest and most accurate list segmentation
and campaign targeting. |
